Your mission
At Passendo, we are dedicated to driving innovation and delivering exceptional value to our clients through cutting-edge solutions. We believe in the power of targeted marketing strategies that connect us with the right customers. As we continue to grow, we are looking for a passionate and skilled Account Based Marketing (ABM) Manager to join our dynamic team.
As an Account Based Marketing Manager, you will play a critical role in developing and executing ABM strategies that target high-value accounts and drive engagement. You will develop and implement end-to-end account-based marketing strategies to drive engagement, pipeline, and revenue growth for target accounts.
You will collaborate closely with sales, product, and the tech teams to create personalized campaigns that resonate with our key accounts, ensuring alignment with overall business objectives.
Your profile
Roles and responsibilities
Be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs
- Own and run ABM at Passendo
- Define and coordinate success criteria for ABM to succeed and utilize marketing automation and CRM tools to track, analyze, and report on campaign performance, adjusting strategies as necessary to optimize results
- Coordinate content for website, blog posts, and other forums, and sales documentation needed for ABM
- Pursue and nurture leads until qualified and enhance the buyer journey as it relates to content development and inbound marketing efforts
- Conduct thorough insights to understand key account needs, pain points, and decision-making processes
- Work closely with the product and content functions to produce high-quality, relevant content that addresses the interests of target accounts
- Build and maintain relationships with stakeholders within target accounts to foster engagement and loyalty
- Monitor industry trends and best practices in ABM, continuously seeking new ways to enhance our marketing efforts
Skill set and experiences
- 3-5 years of experience in ABM, Lead Generation, or Performance Marketing or related roles within B2B Experience in creating, launching campaigns, and reporting its results
- Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth
- Strong understanding of the sales and marketing alignment, particularly in an ABM context.
- Excellent written and verbal communication skills, with the ability to create compelling marketing messages
- Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
- Analytical mindset with experience in measuring and interpreting marketing metrics to drive decisions
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
Innovative thinker with a passion for driving results through targeted marketing strategies
About us
Passendo is the leading European platform commercializing newsletter inventory. Founded in 2016 by two digital advertising pioneers, our award-winning email ad server and SSP provides value for publishers worldwide, with over 4,000 premium publishing house newsletters across the world like The Economist, Bonnier and Haymarket.
Partnering with some of the world’s largest media publishers, we help them activate new incremental revenues in an existing and untapped media channel - in-email advertising - reaching new audiences to unlock new and exciting opportunities. Check us out at Passendo.
